Richard Henderson is a senior procurement and strategic sourcing leader with deep expertise in technology, professional services, and marketing categories. He has led more than 30 client engagements with companies such as Splunk, Caesars Entertainment, Teva Pharmaceuticals, and Southwest Airlines, following senior leadership roles at Motorola, Dell Technologies, and Limited Brands. Richard is recognized for his skill in contract negotiation, supplier management, e-auctions, and supplier diversity initiatives.
Cutting Edge Sourcing - AI & Conversational Technologies
There is a great need for procurement expertise focused on the latest IT
A leading medical retail brand with over 1,700 outlets providing dental, esthetic, and veterinary services sought to transform how it engaged with patients and supported its professionals. To achieve this, the company turned to OnDemand Resources and selected Richard Henderson, an experienced procurement and sourcing consultant and OnDemand Professional Network member. Richard led a cross-functional team to evaluate, source, and implement the right conversational and artificial intelligence solutions.
SITUATION OVERVIEW
The Client employed more than 1,000 medical professionals, supported by call centers and web-based interactions. However, its patient engagement process faced critical challenges:
- Interactions across call, chat, and email felt scripted and impersonal.
- Medical professionals were frustrated by the time required to record patient interactions in compliant ways.
- Sales leaders were concerned prospective patients lacked adequate information—such as financing options—leading to missed opportunities.
- Outdated call center technology lacked conversational intelligence capabilities.
To address these gaps, the Client recognized that it needed a procurement-led sourcing strategy to identify best-in-class technologies that would:
- Improve interactions with patients and potential patients.
- Enhance satisfaction and efficiency for medical professionals.
- Increase sales performance through deeper insights into patient engagement.
- Reduce overall technology costs.
APPROACH
Richard Henderson applied a strategic sourcing process to identify, evaluate, and procure the right solutions. Partnering with senior leadership—including COOs, Medical Directors, and Technologists—he led a structured assessment of current processes, technology gaps, desired outcomes, and budget constraints.
Key steps included:
- Conducting detailed evaluations of conversational and AI solutions and designing targeted RFPs to address process and technology gaps identified in the assessment.
- Leveraging market research and sourcing expertise to evaluate solution providers.
- Running extensive competitive pilots to validate supplier capabilities.
- Negotiating contracts that ensured flexibility, competitive pricing, and strong post-implementation support.
- Selecting best-in-class technologies for ambient transcription call analysis, and conversational call, web, and chat interactions.
This strategy ensured the Client could leverage multiple specialized solutions rather than relying on a single legacy platform.
CRITICAL SUCCESS FACTORS
- A sourcing strategy focused on best-in-class technologies that could simulate human conversation and agent interaction.
- Ensure ease of adoption, integration, and measurable outcomes.
- Competitive bidding and supplier negotiations that drove favorable pricing.
- Negotiation of flexible and supportive contractual terms.
RESULTS
By applying a structured procurement and sourcing approach, Richard and the team, successfully identified and implemented technologies tailored to the Client’s unique challenges. The outcomes included:
- Dramatic improvement in patient engagement and satisfaction.
- Increased efficiency and satisfaction among medical professionals.
- Stronger sales performance through better-informed patient interactions.
- Cost savings exceeding $5 million through competitive sourcing and optimized vendor selection and contracts.
Through disciplined procurement practices and strategic sourcing expertise, the Client not only transformed its patient engagement model but also created a sustainable framework for cost efficiency and long-term growth.
Meet Richard Henderson – OnDemand Network Member since 2008




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